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AlwaysOn Show is the Online Fashion Hub of TheOneMilano.

We offer inspirations, creativity and innovation through our curated selection of feminine haut-à-porter clothing and fur.

We guarantee the highest standards of manufacturing quality, originality and sustainability by presenting brands marked by craftsmanship excellence and continuous experimentation/innovation.


We are not an e-commerce but a matchmaking tool. We facilitate the encounter and interaction of buyers and exhibitors, anytime and anywhere on our efficient and user-friendly digital platform.



  • Visibility and brand awareness through any form of content, from social contents to selected editorials
  • Flexible interactions with your clients and seamless experience in your networking activities
  • 3 levels of navigation: from a public section aimed at increasing your brand awareness exposing you to a wide audience of end-users to a private and independent section
  • Autonomous, reserved and direct contact in the one-to-one section. The access can be not only given to registered buyers of the trade show but to any client you want to invite. They will only see your collections as a private showroom avoiding any competition with other brands on the platform
  • Through sponsored content and live streaming events on the AlwaysOn live section we provide you with endless possibilities to increase your visibility and interact with professional buyers from all over the world
  • Service excellence and 360-degree support from our digital team


  • Multiple experiences of navigation and exploration from a social media taste to a curated editorial section by our team
  • Consultation and discovery of updated data and trends with our digital appointments, offering increased possibilities of smart scouting
  • Curated selections of brands, products and collections on the section FocusOn and SpotlightOn by our team 
  • Personalized and autonomous selection of products through the tools Wishlist or Brands I Love 
  • Autonomous, personalized, direct and discrete communication opportunities with brands in a private one-to-one section and possibility to share the selections with the brands and to set orders


AlwaysOn Show digital platform is a B2B matchmaking tool facilitating business and networking anytime and anywhere, in a dynamic and interactive way. 

It is structured around 3 levels of navigation and privacy: 

- public section that can be intercepted also by end-consumers, increasing exhibitors’ brand awareness,

- an intermediate section accessible to buyers registered and certified by TheOneMilano, 

- a one-to-one private showroom where buyers and exhibitors can conclude their commercial agreements.

Our digital platform is “Always On”, with 3 special curated sections:

- AlwaysOn Live: an instrument/tool collecting/presenting all digital and physical events running all year long. Through live, webinars, digital talks and much more, we aim at directing buyers’ attention towards brands who take part in these sponsored initiatives.

- Spotlight On: a constant selection of products and what’s new.

- Focus On: a constantly renovating/ changing section presenting each brand on our digital platform.