Lockdown measures imposed during the Covid-19 pandemic are having an enormous impact on the global economy. However, the one big difference from the great pandemics of the past is that we have an additional weapon this time: the internet.
Bernbach, one of the greatest communicators of the 19th century, used to say: «Advertising is not a science, it’s persuasion. And persuasion is art.» If an advertising genius of his calibre said this, we can surely trust him.
TikTok has launched a new entertainment and information initiative, #HappyAtHome, to help lighten the mood during the quarantine imposed by the spread of Covid-19.
Exciting news from the digital world: Pinterest, the social network of images, has decided to develop a special shopping section for its platform. The social network wants to become one of the major players in the digital retail universe.
With a 5.7 billion euro investment, Facebook became the largest minority shareholder (9.99%) of Jio Platforms, a telecommunications company of the Reliance Industries group, owned by Mukesh Ambani and India's largest private company.
Many new features were introduced by digital platforms in the last weeks. Social media are trying to give an effective answer to extraordinary requests from users living in these exceptional times.
In last weeks we tried to pinpoint and describe the four main pillars of digital communication, four starting points to lead us to an effective brand communication.
One of the principles we mentioned is the need to be constantly connected, especially on social media.