In last week’s newsletter we tried to pinpoint and describe the four main pillars of digital communication, four starting points to lead us to an effective brand communication.

One of the principles we mentioned is the need to be constantly connected, especially on social media. We won’t restate how important a regular presence on social media is: everyone is aware of their pivotal role when it comes to communication.

With a 5.7 billion euro investment, Facebook became the largest minority shareholder (9.99%) of Jio Platforms, a telecommunications company of the Reliance Industries group, owned by Mukesh Ambani and India's largest private company.