When a contact request is sent, the data provided to MIFUR Srl socio unico (with sole shareholder) (hereinafter “AlwaysOnShow”) on the website pages at the URL address www.alwaysonshow.com (“Website”) will be processed in compliance with the provisions of the General Data Protection Regulation (GDPR) (EU) 2016/679. Pursuant to article 13 of the Privacy Law, MIFUR Srl informs the user of the following:

A. DATA CONTROLLER
The controller of personal data is MIFUR Srl socio unico (with sole shareholder), with registered office and operational headquarters in Via A. Riva Villasanta 3, 20154 Milano, Italia, VAT no. 12143280159; pec. mifur@pec.it registered with the Milan Chamber of Commerce, REA no.: MI – 1660482 Tax Code 97179610155, share capital 16,500 euro, (hereinafter the “Data Controller”).
The appointed Data Protection Officer is Ecoconsult Srl, Via Carlo Goldoni 1 Milano and can be contacted by writing to dpo@ecoconsult.it

B. TYPE OF DATA PROCESSED AND PURPOSES OF PROCESSING
B.1 User data is collected and used exclusively to reply to contact requests or for purposes directly connected and instrumental to the activity of the exhibition Alwayson show, owned by Mifur, and personal data is processed to comply with obligations required by law, or by an EU regulation or legislation, and to exercise its rights in a court of law. 

B.2 By sending the contact form, the user agrees to receive notifications, newsletters and offers relating and/or linked to AlwaysOnShow's services from Mifur socio unico (with sole shareholder) and AlwaysOnShow at the email address provided when registering. 

The user may stop the data from being processed in this way from the outset – by ticking the appropriate box when registering – or afterwards, by sending an email to privacy@mifur.com.

B.3 by registering on the Website and using the product viewing and user/exhibitor contact functions, the user agrees to their personal contact data being used by the Data Controller and by website managers for the purpose of disclosure to exhibitors in order to arrange commercial contacts during or after the Alwaysonshow exhibition, owned by Mifur socio unico (with sole shareholder).

B.4 Furthermore, the email address the user sent with the contact form may be used by the Data Controller to promote its own services, to send advertising material exclusively relating to the abovementioned products or services, or to perform market research or for marketing purposes. The user may stop the data from being processed in this way from the outset – by ticking the appropriate box when registering – or afterwards, by sending an email to privacy@mifur.com. 

The abovementioned purposes are pursued as a legitimate interest of the Data Controller and their legal basis derives from the interested party's consent.
The data will be stored in compliance with legal requirements or until the data subject party requests that it be cancelled.

C. OBLIGATORY NATURE OF DATA PROVIDED
The data requested when sending the contact form, for the purposes outlined in section B.1, is obligatory, as this data is necessary in order to be able to reply.
Any refusal to provide data means that Mifur socio unico (with sole shareholder) and AlwaysOnShow cannot respond to the contact request or the request to provide the contact service.

D. DISCLOSURE OF DATA
The disclosure of personal data by MIFUR Srl outset – socio unico (with sole shareholder) is for the purposes and using the methods described in this policy, in accordance with consent to the processing of personal data.
Personal data may be disclosed to third parties, including outside Italy, – by way of example but not limited to – companies linked or connected to MIFUR Srl socio unico (with sole shareholder) and/or its trading partners, for the purposes outlined in Articles B.1 and B.2.In this case, third-party subjects able to carry out these operations will be appropriately selected according to their experience, abilities and reliability and will have to fully respect the current laws concerning data processing, including data protection. The data provided may also be processed by those responsible for individual services. The categories of staff who will carry out these activities may be, by way of example but not limited to, communications/copywriting/photography service companies, couriers and any person who works with MIFUR Srl (within or outside of Italy) who provides services to meet the User’s requests.
User data is not subject to distribution.

E. PROCESSING METHODS
Data is collected by electronic means and processed via registration, consultation, communication, retention and deletion procedures, predominantly carried out by electronic means, ensuring the use of appropriate measures for the security of the processed data and guaranteeing its confidentiality. The user's data is saved in electronic format and held and stored on a server managed by the party appointed by the Data Controller.

MIFUR Srl is committed to adopting appropriate security measures with the purpose of reducing to a minimum the risks of loss or deletion – even accidentally – of data, unauthorised access or processing which is unauthorised or non-compliant with the purposes of the collection indicated in this Policy, as required by art. 32 of the GDPR.
However, MIFUR Srl cannot guarantee its Users that the security measures adopted for the Website and the data and information transmission on the Website limit or exclude any risk of unauthorised access or data dispersal by the User’s own devices. We therefore recommend that computers connected to the Internet have appropriate software installed to protect online data transmission, whether incoming or outgoing (by installing, for example, updated anti-virus software). We also recommend that the Internet service provider has adopted appropriate measures for the security of online data transmission (by activating, for example, firewalls and anti-spam filters).

F. RIGHTS OF INTERESTED PARTIES
Pursuant to Articles 15 to 22 of the European Regulation, users are entitled to be informed, at any time, as to whether data relating to them exists and the purposes for which it is being used. They also have the right to ask to update or rectify, erase or block the data or prevent, either in whole or in part, its processing.

In order to exercise these rights, as well as to receive information about the parties with whom data has been filed or disclosed, or parties who, as managers or people responsible for data, may become aware of their data, the user can contact the Data Controller.
In order to exercise these rights, as well as to receive information about the parties with whom data has been filed or disclosed, or parties who, as managers or people responsible for data, may become aware of their data, the user can contact the Data Controller at the email address privacy@mifur.com

G. COOKIES
The Website uses a technology called “cookies”. These are small data files that are stored on a user’s computer when they access a website or its sections. If the user does not wish to accept cookies, they can be disabled by following the browser provider's instructions. For example in Internet Explorer it is possible to change the settings for cookies by going to the section Tools/Internet Options/Privacy.

H. DURATION
Data will be processed and stored for no longer than necessary for the purposes for which it was collected, in accordance with applicable civil law, fiscal and tax requirements or until the data is legitimately requested to be cancelled.