Exciting news from the digital world: Pinterest, the social network of images, has decided to develop a special shopping section for its platform. The social network wants to become one of the major players in the digital retail universe.

E-commerce will take on a central role for Pinterest, who wants to use its Pins as commercial showcases and visual sources of inspiration to guide users in their purchase. New features will allow users to shop quicker, and the new “Shop” button will enable an easier search for ready-to-buy products.

This transformation has been coming about for some years, but now more than ever many consumers are shifting their shopping habits, moving to online channels. Because of this tendency, brands need to design a purchase experience as similar as possible to a real one.

People have always used Pinterest as a source of inspiration for their purchases, but in the last two weeks Pinterest has registered a significant increase in searches, which adds to the already positive statistics published by the platform about its shopping sector, which grew by 44% last year.

This new feature allows users to filter results and see only products which are on sale, and to apply brand and price filters. The “Shop” button will also enable a search by topic. Users are then redirected to the e-commerce website of their chosen product, which allows for a faster purchase experience and higher traffic from this social network to online retailers.

As Pinterest wants to ride the wave of change, it introduced other critical new features for retailers: by adding an option for seller verification, Pinterest will favour accounts promoting products that comply with the necessary requirements for a high standard of customer service. Moreover, thanks to the newly-introduced conversion report feature, sellers will be able to access detailed information about Pinterest’s impact on the volume of visits on their website and on sales on their e-commerce platform.

Thanks to dynamic retargeting, advertising agents from markets all over the world will be able to reach Pinterest users who previously interacted with their online brand or products. In this way, they will have the opportunity to suggest users the same products or similar ones.

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