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According to a research presented by Kantar and Google regarding the new main trends in the luxury market- in the product categories watches, jewelry, bags, clothes and accessories- consumers are increasingly connected.
Furthermore, the pandemic has contributed to accelerate such changes in consumer purchasing behavior.
In fact, 93% of consumers declare that they are starting their purchasing journey online.
Thus, it is important to provide customers with a fluid and omnichannel experience and to investigate all the main touchpoints used during the purchase process. Not only is the careful management of the brand's website and related social and owned media essential, but also the active and dynamic use of the same search channels that can capture attention to the products. Consequently, optimizing SEO and SEM tactics is another crucial strategy.
At AlwaysOn Show, through our Online Fashion Hub, we aim to facilitate the meeting and interaction of buyers and brands anytime and anywhere, in an omnichannel perspective both on our intuitive and easy-to-use digital platform and on our social media, making the haut-à-porter shopping experience seamless and frictionless.
Do you want to know more about this new approach? Do you want to discover new luxury trends?
Check out this interesting article on Think With Google: